Research and planning Brief history of music video

A music video is a short film or video that accompanies a complete a piece of music/song. Modern music videos are made for marketing device intend to promote the sale of music recordings. Music videos came into there own in the 1980's when MTV based format around the medium and later with the laugh of VH1.

In 1926 with the arrival of 'talkies'many musical short films were produced.

This was the first video to be published on MTV and as you can see is it very basic and low-fi.


This video is very different to the one above as it has budget is a lot higher and is very glossy.



This video has a very stereotypical towards women. It is also very over the top sexy and it shows that videos are becoming very more obviously sexual.

Research and planning Practice cd cover

This is my practice media cd cover in preparation for my final piece

Research and planning Music Video and Narration.

http://www.youtube.com/watch?v=SEukS2YN9B8

The narration in Arctic Monkeys - Leave before the lights come on is omniscient because you see the video from different points of view. For example, you follow the man before the woman jumps and you see the woman attempt to jump again at the end.

Point of view shots are used throughout the video and parallel edits also.

Music Video and Narrative: Propp.

the hero in this video is a white good looking male who does have a point of view shot.

the princess is an attractive white female who shows her body in representation of reward for the hero.

This video is very mainstream showing a clear love story to the audience.

We feel that this video is linked to the dominant representation of a typical male hero because he is an attractive white male. Therefore it is very stereotypical.

The princess in the video is also pretty and therefore is a good reward for the hero and does not challenge dominant representation. It follows the mainstream thang.

Music video narrative and todorov

who creates the disruption?
The rock band starts the disruption by explaining what they are going to do at the start of the video so this is a Equilibrium.

How are the stages signalled through the use of media language?
The rock band are controlling the narrative throughout the video.

could you link this to representation?
This video's narrative holder is a young white man so this is stereotypical.

http://www.youtube.com/watch?v=u0eQGJh-rkU MIA - Paper Planes.

All of Spike Jonze's music videos are random. They're low budget

Music video and genre

Arctic Monkeys:
http://www.youtube.com/watch?v=Xm69M3jtZl4&ob=av2e

This is video is redundancy because the message is very formal it also has a level of seriousness and authenticity.

Mariah Carey:
http://www.youtube.com/watch?v=0habxsuXW4g

This video would been seen as a 'sexy video' including short dresses, close up on Mariah's body approaching more towards the male audiences.

The Kaiser Chiefs:
http://www.youtube.com/watch?v=Q6NrFa9Ur7U

This video is a very lo-fi video and very basic and shows simplicity. It is a very independent video and does fall into the mainstream category.

All American Rejects:
http://www.youtube.com/watch?v=mDbcgeRm3x4

This video i would say is a high narrative because the video is telling the story.

Lady Gaga:
http://www.youtube.com/watch?v=bESGLojNYSo&ob=av2e

This video is a performance sceptical because it doesn't really have any meaning to the lyrics and there are many costume changes and light effects involved

Some redundancy and entropy

This video is a entropy music video because he talks about romance and the video does not back this statement up because the cinematography of this video is shots and angles of him and his band





This video is redundant because the lyrics are wrote at the bottom of the screen and the cartoon animation reflects the lyrics.




This video shows entropy because the lyrics have to relation to the video.

First video production.

Five skills i will need. .

1)having a creative mind and keen to show ideas
2)consider important factors such as mise en scene, camera angle and filling the frame
3)making notes and keeping them well
4)updating the blog on a regular bases
5)be a good team member adding in important issues