Final Digipack & Advert

Research and planning - Audience profile

We are aiming for our target audience are 18-24 year olds who enjoy indie music and the life style. After looking at the socio-economic scale, we have decided that our audience would fit into the social grade C1 which represents students and the younger generation that are most likely hard working in college or uni and have a part time job. In our particular auidences spare time the activities we think they would attend gigs as opposed to going out clubbing. We also feel that they would go to house parties instead of going into town at night, and have an exclusive group of close friends who they would spend most there time with. The type of shops they would buy their clothes from would be Topman, all saints and other shops that suit this genre, All Saints and are into skate boarding and smoking. The tv programs that this target audience are most likely to watch are films such as 'This is England', but mostly when watching tv they would just put the music channels such as 'Lava' and 'NME'. Some bands which this type of audience would most enjoy are bands such as....

As you can tell by listening to songs and bands such as these the music is very uplifted and happy, they are also very low-fi and simply which shows authentic but shows seriousness in the song.

Digipack

This is a digipack which I have created by copying images off the internet. The reason for doing this because these are the sort of pictures that will be using. As you can see the photos are mostly black and white which makes it very simplistic to the audience.

Things that I will be paying special attention to are the little detail such as bar code, tack list and what font would best suit the digipack.