Final Digipack & Advert

Research and planning - Audience profile

We are aiming for our target audience are 18-24 year olds who enjoy indie music and the life style. After looking at the socio-economic scale, we have decided that our audience would fit into the social grade C1 which represents students and the younger generation that are most likely hard working in college or uni and have a part time job. In our particular auidences spare time the activities we think they would attend gigs as opposed to going out clubbing. We also feel that they would go to house parties instead of going into town at night, and have an exclusive group of close friends who they would spend most there time with. The type of shops they would buy their clothes from would be Topman, all saints and other shops that suit this genre, All Saints and are into skate boarding and smoking. The tv programs that this target audience are most likely to watch are films such as 'This is England', but mostly when watching tv they would just put the music channels such as 'Lava' and 'NME'. Some bands which this type of audience would most enjoy are bands such as....

As you can tell by listening to songs and bands such as these the music is very uplifted and happy, they are also very low-fi and simply which shows authentic but shows seriousness in the song.

Digipack

This is a digipack which I have created by copying images off the internet. The reason for doing this because these are the sort of pictures that will be using. As you can see the photos are mostly black and white which makes it very simplistic to the audience.

Things that I will be paying special attention to are the little detail such as bar code, tack list and what font would best suit the digipack.

Analysis of indie cover

This is the back of an indie bands CD cover. As you can see it is very simplistic and low-fi which connotes that's it is not about look its about him being in a band therefore its very authentic. Also it is about the music they make.

Detail to pay attention to.
Barcode
tracks list
copy right notice.

Music + effects theory

http://clearinghouse.missouriwestern.edu/manuscripts/325.php

What kind of questions are the researchers interested in?

First off this website is focusing on the genres of heavy metal and rap because the younger generation of today can relate to this type of music, also adults don't appreciate this type of genre therefore this is challenging the dominant ideology. The questions that the researchers are most interested in are for example 'why does this type of genre inspire you so much?'

http://www.ehow.com/facts_4896441_effects-rap-music-behavior.html

What are the key concerns that have been raised about the effects of rap music?

That the music its self is influencing teenagers to respond to the lyrics wrote, It is also encouraging violence towards young children and glamurises criminal lifestyle.

http://www.funk-the-system.net/usualsuspect.html

What does the author of this site consider more problematic than the music?

Her theory was that its not about rap music people should be focusing on other issues such as guns ,lack of education, violence and an increasing in crime

Research and planning Brief history of music video

A music video is a short film or video that accompanies a complete a piece of music/song. Modern music videos are made for marketing device intend to promote the sale of music recordings. Music videos came into there own in the 1980's when MTV based format around the medium and later with the laugh of VH1.

In 1926 with the arrival of 'talkies'many musical short films were produced.

This was the first video to be published on MTV and as you can see is it very basic and low-fi.


This video is very different to the one above as it has budget is a lot higher and is very glossy.



This video has a very stereotypical towards women. It is also very over the top sexy and it shows that videos are becoming very more obviously sexual.

Research and planning Practice cd cover

This is my practice media cd cover in preparation for my final piece